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Our Female-Founded Delicious Healthy Snack Brands for 2022

Our Female-Founded Delicious Healthy Snack Brands for 2022

International Women's Day 2022

In celebration of International Women’s Day we thought we’d share some background information on the range of amazing female-founded healthy snack brands, along with some of their most popular products. From tasty sweet treats to moreish savoury snacks we’ve got it all..

What are the most popular female-founded snack brands?

At Snackfully we have a variety of female founded healthy snack brands. We’ve pulled together some of our most popular to help you discover a bit more about the female snack brands we stock, and what inspired them to start their own snacking business. Our list includes a variety of healthy vegan snacks, gluten free snacks, low calorie snacks and more!

Sweets in the City

Sarah Lynn, the founder of Sweets in the City, jointly owns her confectionery business with Lord Sugar since winning BBC One series ‘The Apprentice’ in December 2017. Her business focuses on “providing premium confectionery products for customers that enjoy indulging in a little sugar now and again but want it to really be worth it.”

What inspired you to do what you do?

“A desire to do something fun, that makes people smile, and that allows me to be creative and grow on a daily basis.”

Popular Products:

Well & Truly

Sarah Trechman founded Well & Truly with her co-founder & sister in law Maria Trechman in 2016.

 “Well & Truly is a naughty-ish snack brand. We have just as much flavour as the likes of McCoys or NikNaks but our snacks are made with all natural ingredients, no added sugar, no gluten and 40% less fat making them just that little bit naughty!”

All of Well & Truly’s snacks are baked in small batches, made with all-natural ingredients, are gluten free and have 40% less fat than the average crisp.

What inspired you to do what you do?

“My sister-in-law Maria and I both felt that there was a serious lack of great tasting snacks that weren’t really bad for you. The old kale crisps just didn’t quite hit the spot for us taste wise, so we set out to un-junk and improve the nutritional profiles of classic snacking favourites such as NikNaks without compromising on the great taste. Snacking should be a pleasure and we don’t think the word “guilt” should have anything to do with it.”

Popular Products:

Mallow & Marsh

Harriot Pleydell-Bouverie, the founder of Mallow & Marsh, created a premium marshmallow brand “dedicated to putting good marshmallows on the map”.

What inspired you to do what you do?

“Funnily enough, I was challenged to make marshmallows at home. Having never made them before (or even really thought about them before), I went home and made my very first batch.

It was so much fun, and I played around with colours and flavours. They tasted great and the idea just got under my skin.

I kept experimenting and giving them out to friends and the feedback was so positive, it just got a life of its own after that.”

Popular Products:

Indie Bay Snacks

Dafna Bonus, the founder of Indie Bay Snacks, is an entrepreneur, a mother, a wife, a passionate foodie and a sworn optimist. 

What inspired you to do what you do?

Indie Bay Snacks came about when I was sick of fighting about snacks with my kids and husband!  I wanted a snack that everyone would love, that was positive and represented all the good things we believe in. 

I’m a big believer in the saying “If you’re not part of the solution, then you’re part of the problem.” I knew there had to be a way to help snack-lovers eat the crunch, salty classic pretzels they love but get more out of them.

I started by making our flavours in pancakes on weekend mornings, playing around with various combinations to see which ones everyone loved most.  I snuck in ancient grains, different alternative flours, seeds and toppings, and found three that we all loved – those were our first three pretzel flavours.

Popular Products:

Nix & Kix

Nix & Kix was created after founders, Kerstin and Julia, realised that there weren’t any grown-up soft drinks around. They thought it was high time there should be more, and better, choices out there including low and no alcohol drink options.

What inspired you to do what you do?

“We had the idea to start Nix & Kix one day in mid 2014 when we were out on the town. We both wanted a non-alcoholic drink but the only options were full of sugar.

We had the idea that what was missing from the adult beverage market was a more grown-up, less sweet soft drink to enjoy during the day or as an alternative to alcohol. Something that wouldn’t give you a massive sugar rush only to make you fall asleep on your desk a couple of hours later. Something without added chemicals or added artificial sweetener.

And most importantly, something that tasted good.”

Popular Products:


The founder of Boundless Activated Snacking, Cathy Moseley, had a mission to create activated snacks that are healthy by nature and bold in flavour.

What inspired you to do what you do?

“Honestly, a lot of it came down to the disappointing selection of snacks out there.

If you wanted something healthy, chances are the bars on the shelves tasted like cardboard, and if you wanted tasty then you could say goodbye to any nutritional benefits.

Add gluten & dairy free to the mix and it’s ten times harder to satisfy your cravings, without spending a fortune!

Boundless fills a gap in the snacking world: we’re a brand that’s affordable, accessible with regards to dietary requirements, and we genuinely taste good.”

Popular Products:

Squirrel Sisters

Sisters, Gracie & Sophie Tyrrell are the founders of the award-winning snacking brand, Squirrel Sisters.

What inspired you to do what you do?

We launched our business in 2015 after Sophie underwent major heart surgery after she was diagnosed with a life-threatening condition called Wolfe-Parkinson-Whyte.

After the surgery Sophie became quite unwell and sensitive to gluten and sugar. We were living together in Balham at the time, so Gracie was able to look after her.

Gracie started making the bars for Sophie while she was recovering so she could have something delicious and indulgent to eat that was also 100% natural and contained no added sugar. 

Popular Products:

Flower & White

Leanne Crowther and her husband Brian started their business over 12 years ago. They knew they wanted to work together - driven by quality and great customer service - to make something that just had our customers saying 'Wow'! every time.

What inspired you to do what you do?

“We needed a business that we could get off the ground with little finance so after kids - I went back to work and Brian stayed home to 'look after the kids'.

He spent his time baking and perfecting recipes for us to take to farmers markets and food fayres, festivals all around the country. We are both very driven and always pushing ourselves to get better and better.

It was a break for freedom really!

We were both fed up of working to the beat of someone else's drum honestly.  We knew we could deliver something exceptional together, keep our promises to people that worked for us and find work-life balance - (not that easy now we know more).”

Popular Products:

Healthy Snack Boxes

Why not try some of our delicious and nutritious female-founded healthy snack brands! You never know you might find your new fave. You can also check out our wide range of healthy snack boxes delivered to your door!

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