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Founder Interview | Alex Wright @ DASH Water

Founder Interview | Alex Wright @ DASH Water

I’m Alex Wright (Alex is on the right), co-founder of Dash which is sparkling spring water infused with wonky fruit & veg.

We started Dash to use the fruit & veg which is rejected by supermarkets to create a delicious no sugar, no sweetener beverage.

Dash is now found in 15 countries.

(Click Here to Buy DASH Water)

What inspired you to do what you do?

My co-founder and I both come from farming backgrounds, after seeing first hand that 1/3 of fruit & veg goes to waste in the Western world we wanted to do something about it.

Whilst looking into which products to create we saw a gap in the market to create a beverage that could infuse wonky fruit whilst making a delicious beverage without the usual sugar or sweetener.

What current & future trends does your product meet?

Three key trends:

Sustainability: infusing discarded fruit & veg which would go to waste

Health and Wellness: offering consumers a beverage which isn’t packed full of sugar or sweeteners

No alcohol: we see a rising trend for teetotallers enjoying Dash as a quality alternative when off the booze

What did you do before starting your company & what made you take the leap into entrepreneurship?

I’ve always been a big foodie and have wanted to work in food and the leap to creating a sustainably led healthy beverage brand was not too big of a jump!

What has been the hardest part of starting your business?

The operational side of making our drinks, it took us about 9 months of attempting to source fruit & veg, spring water and can ourselves before we realised it’s much better if we partner with a specialised co-packer who can craft our beverages perfectly for us

What keeps you motivated?

Going to the farm, seeing the fruit & veg we use to infuse our drinks rather than going to landfill.

What do you do in your spare time outside of business life?

Weekend normally consists of watching Arsenal FC, mixed with a bit of cricket, golf or fishing.

What do you think are the key things required to make your product a success in the world of snacks & drinks?

3 things a product has to deliver (in no particular order):

  1. The product has to look good, are consumers going to want to pick it off the shelf for the first time.
  2. It must taste delicious, are consumers going to want to taste it again.
  3. It has to do good, is the business and product created to support the environment. 

What would you say is your biggest strength?

Determination but not taking things too seriously

What would you say is your biggest weakness & how do you look to overcome this?

Wanting to perfect things. I’m coming round to understanding there’s not enough time in the day for everything to be perfect…

If you could sit down with yourself for a pint/glass of wine/coffee this time last year…..what would be the 3 most important tips you would give yourself knowing what you know now?

  1. Make sure I allow myself more time to enjoy more pints over the next year
  2. Don’t spend time watching Arsenal’s last 5 Premier League games, it doesn’t go well...
  3. Don’t worry… the next year’s going to be a good one

Any plans or predictions you can share with us for the rest of 2020?

With COVID-19 e-commerce generally and specifically groceries delivered to your door will continue to rise exponentially. Alongside this, Health and Wellness will also considerably rise which means consumers are going to be even more careful picking what they consume – so healthy products which are well sourced will be key.

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