Hi Snackmaster Community! I’m Sarah - founder of Sweets in the City, a confectionery business I jointly own with Lord Sugar after winning BBC One series ‘The Apprentice’ in December 2017. My business focuses on providing premium confectionery products for...
With my background, I always knew “it could be done” – ie. Produce a chocolate product that could be all natural and still nutritionally beneficial.
The Eureka moment came when I saw a glaring gap in the Impulse chocolate / biscuit market and decided that I didn’t have to reinvent the wheel, but just take well established concepts and give them a new DNA!
