Sorry, no looking back and no free passes for the future, that version of me would have to figure it out.
Just keep talking and learning and keep going - it will happen!
Our 1,000 mile run was the catalyst for everything we do at TRIBE. We want to fuel our TRIBE to find their own adventure, big and small and use that as a force for good.
1) Know who you’re talking to and have something interesting to say to them :
You can’t engage with your audience if you don’t know who they are.
If you’re setting up a brand, who are your customers? What are they like? What do they like?
Brian is exceptional when it comes to baking and is a master at breaking down recipes and working out how different ingredients interact with each other.
He is very technical and quite scientific about it! He was creating products that were blowing our socks off with their texture, flavour and appearance. People couldn't get enough....
It has been a journey to say the least. You need a lot of resilience when selling a product. You've got to expect a lot of no’s or being ignored but it's hugely rewarding when things go according to plan.
A real challenge, which has taken a lot of time, has been setting up a really strong and reliant supply chain and we've spent a long time doing this and are really proud with the suppliers we work with now.
3 things a product has to deliver (in no particular order):
The best mistake we made was early on when I got the dimensions of some packaging wrong which led to our chocolate rattling around in the boxes. We’d already paid for it so we didn’t want to waste it, so instead we printed a little card to fill the gap on which we announced a selfie competition for people to send their selfies with our chocolate in to win a bumped pack of D&D once a week. This gave us huge growth on social media and all came from my little screw up!
